How Gamification Can Help Pharmaceutical Sales Reps Stay Engaged

Who could have imagined the changes the COVID-19 pandemic would bring about especially for today’s pharmaceutical sales reps? It’s definitely a new normal. Not only are their roles evolving but so is the environment in which they work. According to the Accenture Healthcare Study, Reinventing Relevance: New Models for Pharma Engagement with Healthcare Providers in a COVID-19 World, virtual engagement with pharma field reps is here to stay. At the same time, the work-from-home trend is also likely to stay at least for the short term. The result is a sales force that is understandably feeling anxious, distracted, and lacking …

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