Internal Marketing Communications (MARCOMM) is all about truly engaging your employees, ensuring that they understand your company’s history, leadership, and mission. According to Indeed, “A strong mission statement helps employees understand how their job benefits a higher goal,” which:
- Gives them a sense of purpose and improves engagement in their work
- Helps see the positive aspects of their daily activities
- Boosts morale
- Creates long-term employee investment in the workplace culture.
A Sense of Purpose
A sense of purpose is a powerful motivator— employees want to feel that they’re part of something bigger than themselves. It is ultra important to the Millennial generation, who according to INC currently make up 50% of the workforce. A Cone Communications study found that 64% of Millennials won’t take a job if a company doesn’t have strong corporate social responsibility values (CSR). This feeling is even stronger with The Gen Z generation who will be more than 25% of the workforce in 4 years. A study by Wespire determined that Gen Z is the first generation to prioritize purpose over salary.
How Do You Engage Your Employees?
So how do you ensure that your employees truly understand your values, the good work that you do, and how your company has grown through challenging times and persevered? Games are the perfect way to ensure your employees truly understand all that you do and all that you are. They are not distracted when they are playing a game, they are interacting with the content on a much deeper level.
Create a branching path game like Scenarios to train your team on important issues like diversity, soft skills, and inclusion. This fun, memorable, and active form of learning will help them retain knowledge better than reading a policy document or watching a video. Or, host a virtual JEOPARDY!® game with categories that reflect your brand and values, and award prizes for the highest score.
Here are some other examples of how you can use games for your Internal Marketing Communication.
A few words from users
Ready to try a demo?
- Play a Jeopardy!® or Trivia game on your next conference call
- Host team challenges and play to win prizes
- Create that sense of community that so many of us are missing