Biopharma Case Study
Challenge Our biopharma client wanted to leverage the effectiveness of gamification to transform sales training and education
This company is a science-driven fully integrated biopharmaceutical company that is committed to developing and commercializing innovative endocrine therapeutics.
In order to effectively train their sales team on new products, they wanted to leverage the power of gamification to help transform their training and education.
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Using a custom gamified solution Arcades™, this platform serves as a main destination portal for learners to login, play games with their own training content, and interact and collaborate with colleagues.
Using a custom gamified solution Arcades™, this platform serves as a main destination portal for learners to login, play games with their own training content, and interact and collaborate with colleagues.
Biopharma Case Study
Solution The Training Arcade®, helped this biopharma client improve knowledge retention, product compliance and market access.
Their main goal was to find a method that improved knowledge retention, reinforced product compliance and gave them more market access. They wanted to achieve this by encouraging friendly competition and reward participation.
The Game Agency is proud to have partnered this biopharma client to build a custom gamified solution with Arcades™, a gamification software. This platform serves as a main destination portal for learners to login, play games with their own training content, and interact and collaborate with colleagues to obtain and get rewards for everything they do. Learners were able to:
- compete in contests
- challenge co-workers to a head-to-head game competition
- celebrate achievement milestones
- see their name in global leaderboards that aggregate points across all activities
- receive prizes and rewards
Biopharma Case Study
Customizable learning tools Training managers can access robust data to measure each learner and groups of learners and overall employee performance.
The Arcade features five game mechanics: JEOPARDY!®, Trivia, Match, Jump, and Scramble. Between those five game mechanics, learners had access to 20+ games ranging in different topics to come back and play regularly.
Bonus Functionalities & Incentives
Players were also incentivized to return to the platform daily using the Spin to Win feature, which gives learners a chance to earn daily prizes that range from extra points, gift cards, and special surprise bonuses.
This gamified experience was built to drive continued fun and collaboration, while improving knowledge retention and amplifying engagement within the pharmaceutical industry.
Data insights are just one reason Fortune 500 Companies like our platform
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Searching for your own customizable training solution? The Training Arcade® is a ready made gamified training platform
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